The Community Foundation "Dream Share Build"

We were tasked with creating a video concisely explaining what The Community Foundation of Harrisonburg/Rockingham County is and how it benefits the community. TCF's functions are complex, and we opted to approach this as an interview-based video that would use the passion of the board members and donor advisors to emotionally engage the viewers and make the message more conversational and relatable. We wanted to execute the visuals in a less traditional and more stylized form, reenforcing the approachability of TCF's mission and tying the narrative's local and community-integrated message to recognizable locations throughout the city and surrounding areas.