JMU Sports "Inside These Walls"

This commercial for James Madison University Men's Basketball team was shot with a RED Scarlet-X on location at the JMU Convocation Center. Music was composed in-house by DIGICO to create the desired atmosphere to best compliment the visual tone. The voice over artist was selected after a round of auditions to evoke a world-worn wiseness and calm. Existing game footage provided by the client was then processed in-house to create a highly stylized look and provide a contrast to the cinematic single player footage.