JMU Sports "25k Strong"

http://goDIGICO.com/ We wrote, directed, shot, and post-produced this :30 for James Madison University's football season. Shot in our studio, we mixed live-action footage of a JMU lineman with a combination of 2D and 3D photos and environment, composited in AE, 3D from Max, and post produced in FCP and Color. The commercial kicks off a campaign for the current football season. Three of us at DIGICO are JMU SMAD alum, this was an especially fun project. Some behind-the-scenes-here http://godigico.com/blog/?p=210