Ringside Creative "Ford Leadership Stats"

DIGICO was hired by Ringside Creative, out of Detroit Michigan to contribute design and animation on the Ford F series spot "Leadership Stats". This spot is part of a national campaign for Ford by agency JWT, part of the conglomerate Team Detroit (JWT, Y&R, Wunderman, Ogilvy & Mindshare). Specifically, DIGICO was hired to art direct the design and production of this spot. 2D & 3D animation was produced and incorporated along with type design to convey the frenetic and varied pace of the 'rant' spot. Through daily collaboration and coordination with RSC, the spot was finished just after the holidays and is airing nationwide. Client: Ringside Creative Agency: JWT/Team Detroit