Engaged in Excellence: JMU Athletics Strategic Plan video posted 10.22.15



In honor of James Madison University's Homecoming week celebration complete with a visit from ESPN's College GameDay here's a look back at the Stratetic Plan video we produced with JMU Atheltics earlier this year. Using archval footage and photos mixed with new footage and interviews from student athletes, coaches, alum, and the Athletics administration we created a companion piece to the Website and email collateral outling the department's five year strategic plan and being the NCAA model. 


After reading and talking over the plan, we filmed the interviews over the course of a couple weeks on-location throughout campus. In tandem with interview reviews and highlight selects, we reviewed archival footage from all sports. 

Once the final edit wrapped the video launched along with the rest of the Engaged in Excellence to the JMU Nation, the public, and future JMU students. 


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